ABSTRACT

Few persons would deny that there are significant changes taking place in social, political, economic, and other aspects of modem culture. Some of these changes businessmen may want and others they may dislike, but in either instance the changes do exist and must be faced. As our culture changes, it is appropriate--even mandatory-that businessmen re-examine their role and the functions of business in society. One area undergoing extensive re-examination is the responsibility businessmen have to society in making business decisions.• These are the questions that are being asked:

\Vhy do businessmen have social responsibilities, if in fact they do? How does a businessman know in what directions his social responsibilities lie? If businessmen fail to accept social responsibilities incumbent upon them, what consequences may be expected?