ABSTRACT

ABSTRACT. Whether to do business with rights violating regimes is one of many dilemmas taced by socially responsible corporations. In this article the difficult case of Myanmar is considered. Ruled for decades by a closed <md sometimes brntal military elite, the conntry has long been subject to informal and formal sanctions. However, as sanctions have failed to trigger political reform, it is necessary to review the policy options. The focus here is on the contribution socially responsible corporations might make to change. The article sketches contextual features of the case, examines the recent history and present pattern of business links with Myanmar, and assesses whether current approaches can stimulate reform. Concluding that they caunot, it considers fresh possibilities for corporate engagement. The argument is that socially responsible corporations, committed to improv-

ing individual life chances through engagement with developing societies, should undertake collaborative and principled direct investment in Myanmar. The underlying strategy and probletm of codification and implementation are all analyzed. To close, the article contends that, by doing business with Myann1ar's rights violating regi1ne, n1ultinational corporations can extend the frontiers of

global corporate social responsibility.