ABSTRACT
Whether the studies were aimed at predicting perceptual measures of environmental responsiveness (Clemens, 1997; Sharma, 1997), the existence of environmental policies (Henriques and Sadorsky, 1996; Russo and Fouts, 1997) or the implementation of environmental initiatives (Klassen, 1997; Aragon-Correa, 1998; Bowen, 1999), all have in common a desire to uncover the triggers of green organizational response. Understanding how and why managers incorporate environmental considerations into their actions is crucial for both policy-makers and business strategists alike. Policy-makers would be able to generate environmentally favourable responses from firms by designing more effective incentive systems. Business strategists would be aided in aligning their environmental strategies with their internal and external business surroundings.
