Michael E. Porter and Mark R. Kramer (2006), 'Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility', Harvard Business Review, December, pp. 79-92

Michael E. Porter is the Bishop William Lawrence University Professor at Harvard University; he is based at Harvard Business School in Boston. He is a frequent contributor to HBR, and his most recent article is "Seven Surprises for New CEOs" (October 2004). Mark R. Kramer (mark.kramer@fsg-impact.org) is the managing director of FSG Social Impact Advisors, an international nonprofit consulting firm, and a senior fellow in the CSR Initiative at Harvard's john F. Kennedy School of Government in Cambridge, Massachusetts. Porter and Kramer are the cofounders of both FSG Social Impact Advisors and the Center for Effective Philanthropy, a nonprofit research organization.