I Petra Christmann and Glen Taylor (2002), 'Globalization and the Environment: Strategies for International Voluntary Environmental Initiatives', Academy of Management Executive, 16, pp. 121-35

PressuresonMNCsandGlobalSupplyChains

TheImpactofNGOs

TheImpactonSuppliers

MNCandSupplierResponse

and paper industry. the influence of customers on environmental conduct has increased relative to regulators since the 1970s.l5 Export-oriented firms in China, which may face requirements for environmental conduct by their foreign customers, were found to be more likely than firms selling to domestic customers to adopt stringent environmental standards.l6 Such examples suggest that national government regulations are becoming less important as a determinant of environmental conduct as other requirements become more relevant.