ABSTRACT
Inchapter1,itwasseenthatoneofthebiggestproblemsforconsumersisthatit mayoftenbedifficulttoascertainthelevelofqualityofaparticularitem. Furthermore,itmayalsonotbeeasytodiscerntheoveralllevelofqualitythatcan beexpectedwithinaproductcategory.
Inchapter1,itwasseenthatoneofthebiggestproblemsforconsumersisthatit mayoftenbedifficulttoascertainthelevelofqualityofaparticularitem. Furthermore,itmayalsonotbeeasytodiscerntheoveralllevelofqualitythatcan beexpectedwithinaproductcategory.