ABSTRACT

This chapter brings together all the advice, ideas and elements into the overall communications plan that is implemented with the strategy. Some of the advice and content transcends the stages of the strategy. Chapter seven, for instance, provides techniques for telling the story of the strategy that can be applied at each and every stage of the strategy planning, design and implementation process. Other chapters will have more relevance to particular stages of the process. This chapter puts all the topics into the context of a strategy being designed, communicated and implemented.