ABSTRACT
ABSTRACT The thesis that 'Capitalism does not just happen' is argued with reference to Gramsci, hegemony and the critique of state centrism. This involves a critique of the assumption that ruling classes rule effortlessly, and raises the issue: Does globalization increase the pressures on ruling classes to deliver? Global system theory is outlined in terms of transnational practices in the economic, political, and culture and ideology spheres and the characteristic institutional forms of these, the transnational corporation, transnational qapitalist class and the culture-ideology of consumerism. The transnational capitalist class is organized in four overlapping fractions: TNC executives, globalizing bureaucrats, politicians and professionals, consumerist elites (merchants and media). Social movements for global capitalism and elite social movement organizations (ESMOs) are analysed. Each of the four fractions of the TCC has its own distinctive organizations, some of which take on social movement-like characteristics.
