ABSTRACT
Before beginning commercial due diligence (CDD), hold a meeting with the target company management to:
Prepare a briefing on the target and its markets.
Reassure the management team that the buyer appreciates the sensitivities involved in market investigation work and will not disrupt the target’s commercial relationships.
Obtain customer and other contact details and agree the best approach.
Examine internal procedures.
Open a channel of communication.
Assess the target’s market strategy.
