ABSTRACT
There are many blogging platforms available that allow you to set up a blog quickly, but there are a number of factors you need to consider when choosing a platform.
Budget: Do you want to do this for free, or are you happy to spend some money on your blog? There are some good free blogging platforms out there, and lots of businesses use them, but they do have their disadvantages. With a free platform, the domain name will be, or will contain, the name of the platform itself, meaning that your brand does not get promoted as well as it would do using a (fee-charging) platform that allows you to choose your blog’s domain name. In addition, you are likely to have less flexibility about the blog’s design, limited or even no support from the platform provider and no scope to complain if the platform goes slow or breaks down. If you are happy to spend money, what is your budget? (Of course, the cost of running a blog can be met by income from the blog, but the set-up costs still need to be met up front).
