ABSTRACT

The very fact that you are writing regularly on your blog will ensure that you gain a regular readership over time. However, it’s satisfying to gain new readers, and one way of doing this is by optimizing your blog content for the search engines. A few tweaks to how you write your blog posts can significantly increase the chances of people finding your blog during web searches. This is about making the most of knowledge about what people search for (when looking for information relevant to your blog’s subject area) and how search engines collect information about blogs/websites.