ABSTRACT

Conventional textbooks take a fairly mechanistic perspective in seeing that Stakeholders, including those that might be difficult and working against The Project, can be dealt with simply by following a defined process. But do these process-oriented stakeholder engagement strategies work in the real world? Do they deal with behaviours such as jealousy, manipulation, undermining, mutiny and demotivation? Will they help you persuade everyone that your project is a success, whether it is or not?