ABSTRACT

MMR is becoming more common in many disciplines as research questions become more complex (a definition is offered below). As we come to ask more sophisticated questions about PM, we too find a greater need to mix research design elements of both a qualitative and quantitative nature, where neither approach individually would adequately address the research question. Mixed methods studies take into account culture and context as well as measurement. These research designs are tricky as all research methods employed must be used intentionally and systematically to the highest level of competence (Cresswell and Plano Clark, 2011).