ABSTRACT
Th e b a s i c l e v e l s of thought which have guided jurists in their formulation of the legal concept of goodwill are the same as those along which econom ic analysis has developed. According to the exigencies of the cases before them, the courts have paid attention in turn to con sumer-psychology, to the factors which pro duce goodwill, and to the value which m ay be placed upon it in terms of m oney, as well as to the safeguarding of the benefits con ferred by goodwill in order to permit its peaceful possession and transfer.
