ABSTRACT

In Company A, a senior man with long experience in personnel work summed up the feelings of a lot of men:

'A man will accept a woman as his secretary because it helps him to be complete. His secretary is his office wife. If she's wise enough to complement him, they'll make a good working team. She does his office housework for him and she's well down in the hierarchy. He objects to stability in himself because it leads to stagnation, but he needs stability elsewhere. He sees his secretaries come and go and thinks that all women come and go. He therefore thinks that women graduates will come and go and will not be stable. So therefore he thinks that he cannot entrust a job of any responsibility to her.' He analysed further what men in the company felt about young

women graduates: 'They don't promote women above the level of brand manager in the marketing companies because they think they're not going to stay. That's the reason they give, anyhow. Market research is a glorious excuse for getting rid of women. It's now regarded as a woman's field because there have been some outstanding women in it. We have tried hard to get a woman in here on a top level other than in market research, but they wouldn't have her.'