ABSTRACT

In the strictest sense of the word, no formal educational or professional qualifications are needed to become either a company director or a successful business executive. This is true not only of the general, administrative business world, but, to a lesser extent, of more specialized functionaries and professions such as personnel management and market research. In respect of the latter, people without degrees and/or membership of their respective professional associations (qualification for which, such as seniority, responsibilities, etc., vary), are becoming increasingly rare. In the less welldefined fields such as administration, selling, even finance, the practical arts which have sufficed for so long to produce our most gifted business leaders are increasingly supplemented, by scientific method applied to management, organization and marketing, quite apart from greater specialization in the field of accountancy.