ABSTRACT
The general processes by means of which social influence has its effects in nonhierarchical settings are reasonably well documented experimentally and well understood theoretically by social psychologists. But to have applications within the world of organizational behavior, these principles need to be contextualized for that hierarchical world. This is perhaps a harder task than the social psychologist imagines, or to put it another way, it requires us to move farther from our nonhierarchical models than we imagine. In this chapter, I begin that task.
