ABSTRACT
Organized labor became the principal initiator of corporate campaigns from the mid-1970s on, but the unions have by no means been the only players in the game. Other groups-notably environmentalists, human and civil rights advocates, and feminists-have been active campaigners in their own right. In some measure, this may be attributable to learning from the unions as such groups-the National Organization for Women (NOW) seems a likely case in point-saw the value of such campaigns demonstrated through their participation in coalitions and partnerships with labor. It is also the case, however, that the same civil rights and New Left movements that dispatched anticorporate campaigning alumni into organized labor dispatched them elsewhere in what is now commonly termed the progressive community as well.
