ABSTRACT
The corporate campaign, at least as practiced by organized labor, was nearly stillborn: At the heart of the campaign is the effort to use one or another stakeholder group as a leverage point against the target company-a task that is often achieved by bringing pressure against this secondary target, be it a bank, vendor, retailer, or some other entity, through the simple expedient of a real or threatened boycott. If the stakeholder did not lend its support to the union, or at least cease its support for the company, the union would seek to drive its own customers away or deprive it of some other asset of value. The tactic was employed by the ACWU against Farah Manufacturing in the first prototype campaign and by the successor ACTWU in its landmark campaign against J.P.Stevens, and it has been a central feature of the majority of corporate campaigns since.
