ABSTRACT
Although most of the strategies and tactics of the corporate campaign are outward looking in the sense that they target the external constituencies on whose good will and custom a corporation’s well-being depends, there is one set of activities employed by labor that focuses on the company itself-its internal practices and procedures, its culture, its workers, its leadership, and its management minions. These activities are known collectively as inplant strategies or the inside game. They are designed to disrupt the workplace rhythms of the target company and to reduce its ability to do business as usual. In effect-and sometimes quite literally-they turn the tools of capital against the company that owns them.
