ABSTRACT
By the end of the 1990s, however, all of these groups had fully integrated the new technologies into their daily operations. More to the present point, all had begun to exploit the potential of these technologies-and especially the Internet-in carrying forward their cor-porate campaigns. By the end
of 1999-a time point symbolized by the so-called Battle in Seattle, which is to say, the demonstrations called to protest the actions of the World Trade Organization (WTO)—this cybercampaigning had been refined to a fine art.
