ABSTRACT
Although the provenance of a social movement or broad stratagem is often difficult to detail with confidence, we can say with reasonable assurance that the corporate campaign was born in Ann Arbor, Michigan, circa 1965. It was sired by leading social scientists of the era in such fields as sociology, political science, and the sciences of persuasion; conceived by leaders of the Students for a Democratic Society (SDS); and, on delivery, nurtured in a religious home provided by the National Council of Churches. From there, the corporate campaign found its way into the labor movement, where it was developed over time into a finely tuned instrument of conflict.
