ABSTRACT
This move into the international arena forced the company to adapt to the culture of different countries. Cadbury Schweppes has a tradition of strong worker participation and they try to involve people in their subsidiary companies in decision-making. [Cadbury] pushed all top executives to spend some time traveling to various plant locations and building personal
relationships within the firm. According to Cadbury, “In the end, the glue that holds the company together is the personal contact and a belief that the company stands for something worthwhile and to spread the shared values.”
