chapter  4
18 Pages

Newspapers and Change

When analyzing change, we look at differences-the ways objects or people vary from other objects or other people at a previous point in time. Some newspaper change can be obvious, such as the daily or weekly changing of news and advertisements. No two issues of a newspaper are alike; so the product itself embodies change. However, examining newspaper organizational change requires a more methodical approach. Organizations are multifaceted; they are complex groups that operate in several layers, accomplishing tasks through many individuals who have varying goals and objectives. So you would not expect to be able to simply look at an organization and accurately determine where change occurs and ends or even what form that change takes.