ABSTRACT
It is widely known that Hollywood media have a worldwide audience and that the flow tends to be one way: 200,000 hours of American exports compared to 20,000 hours of British and French exports according to the United Nations Educational, Scientific, and Cultural Organization (UNESCO); (Mattelart et al, 1984). In financial terms, in 1992, there were $3.7 billion worth of American media exports to Europe in comparison to only $288 million in European media imports to the United States (Pells, 1997); the disparity is still greater to other parts of the world. Hollywood had revenues of $215 billion in 1996, an increase of 475% over a 20-year period; this growth (almost 25% a year) is double the growth of the U.S. economy as a whole (“Entertainment has become,” 1997).
