ABSTRACT
This chapter examines various media entertainment preferences within the conceptual framework of the psychobiological model of personality developed by H. Eysenck (1947, 1990). First, several commonalities between contemporary mass-media theories and personality theories are highlighted. Next, empirical evidence of linkages between three personality dimensions—psychoticism, extraversion, and neuroticism—and several measures of media entertainment preferences is detailed. Overall, the data provide informative initial sketches of distinctive media-preference profiles for each personality dimension.
