chapter  9
The Study of Heuristics and Judgment Biases: How Rational or Irrational Are We?
Pages 59

Another research topic that has generated considerable interest over the past three decades is the role of errors and biases in human judgment and reasoning. In contrast to the literature on practical intelligence reviewed in the last chapter, the general emphasis of research on judgment has been on the factors that interfere with reasoned thought in statistical and deductive reasoning. Although most of this research has involved traditional laboratory studies, the content of the problems used in this research, as well as its apparent applicability to day-today judgments, makes it very relevant to the everyday cognition area.