In chapter 2 I examined the question of how we represent and remember persons or personalities. A related and equally interesting question is how people remember and represent faces. Face recognition is of interest on both a practical, everyday level (e.g., “How is it that people remember faces from many years ago, and yet fail to recognize people whom they have just met?” or “Why do
people have trouble recognizing familiar persons in unfamiliar contexts?”) and a theoretical one (e.g., “How do individuals represent familiar vs. unfamiliar faces differently?”). Research on this topic also has significant implications for areas such as forensic psychology and computerized face recognition.