chapter  9
Consumption, Consumerism, and Environmental Economics
Pages 12

In this chapter and several that follow, some topics are considered that represent opportunities, I believe, for psychological research motivated by an interest in finding ways to decrease the detrimental impact of human behavior on the environment. This chapter focuses on consumer behavior and closely related topics such as advertising and consumer education. Subsequent chapters deal with the perception and communication of risk, the psychology of prevention, cost-benefit and trade-off analyses, competition, cooperation, negotiation, and policymaking, among other topics that relate to environmental change and the role of behavior in effecting it.