ABSTRACT
This chapter looks at the public relations text from the perspective of hermeneutics. Hermeneutic experience, which is the paradigm of our experience of the world, takes place in language and consists in conversation with a text (Weinsheimer, 1985). Here, we deconstruct a six-panel brochure that must be both written and understood within a historical and cultural context that the reader and the writer share through a common system of language.
