chapter  9
18 Pages

The Ideology of an AIDS Prevention Campaign

There is a tradition in the both the study and the practice of public relations to see the field as a social science. For example, Botan and Hazelton (1989) noted that public relations may be studied as an applied social science, and the same theoretical and research tools of other social sciences may be useful in studying public relations. This chapter argues that we can also study public relations from a humanities perspective, using cultural studies as a critical theory to understand public relations.