chapter  1
4 Pages

Why Deconstruct?

Even though public relations may be an important part of contemporary culture, we need to deconstruct it. Deconstructing means to see ideas that rest under the surface of the material we have produced-to peel away the layers that are in front of us but often hidden until we look. This is especially important for public relations, because its reason for being is to promote a client, an organization, a product, or a service. The question of ‘why’ may not enter the arena of discussion when planning public relations activities, The public relations professional does the job because he/she assumes the value of public relations; but precisely because we assume its benefit to society is reason enough for raising questions about the material practice of public relations.