chapter  3
26 Pages

Alcohol as Medicine

This chapter examines the relationship between promotional language and power. Promotional language refers to the language of public relations strategies. The objective of much public relations practice is often to inform the public about a product so that people will purchase it (Wilcox, Alt, & Agee, 1995). The question of power focuses on the influence that symbol makers like public relations practitioners have in a culture through word and image.