chapter  5
Group Creativity as Mediated Action
Pages 19

In this chapter, I explore connections between group creativity and product creativity, building on chapter 4’s claim that everyday social encounters involve a kind of creativity. I begin by observing that prod­ uct creativity involves interaction over time. One creator develops a novel product, and the product is then communicated to other cre­ ators who work in the same area. The subsequent creations of these other individuals then respond to, and elaborate on, this product; this process results in diachronic interaction, a creative dialogue over time, with the “conversation” mediated by products rather than by spoken language. 1 compare this historical interaction to the more immediate symbolic interaction that occurs during group creativity. Because in­ teraction among participants is immediate-and in music, simulta­ neous and in parallel-it is synchronic interaction.