ABSTRACT

The basic idea of entertainment-educationwas developed byMiguel Sabido by integrating his theory of the tonewith theoretical elements adapted from Albert Bandura, Eric Bentley, Carl Jung, and Paul MacLean. The evolution of the theoretical basis for entertainment-education has been partially told by Televisa’s Institute for Communication Research (1981), Nariman (1993), Singhal andObregon (1999), and Singhal and Rogers (1999). Here, for the first time, Miguel Sabido (Photo 4.1) tells his personal story of the beginnings and development of entertainment-education, drawing from his recent book on this topic (Sabido, 2002).