ABSTRACT
Given the growth of the senior population over the past several decades, it is not surprising that increased importance has been attached to older adults as a voting bloc. Such a substantial portion of the voting-age population has tremendous potential to influence the political process in the United States, raising questions about how political candidates attempt to attract seniors during political campaigns. This chapter addresses that question by considering how aging concerns have been conveyed through the candidate’s primary form of political campaigning-political television advertising.
