ABSTRACT
An aura of magic and mysterious power seems to surround the concept of ‘content.’ Media publishers, software companies, telecommunications companies, and film and television industries are pursuing ‘content’ as the Holy Grail of the information age. Everyone wants to team up with the ‘content owners’— the copyright holders of the big media archives and libraries. And, at the many conferences, trade shows and seminars around the world dealing with new media technology, the saying “Content is King!” has already become a cliché.
