Several factors help set the scene, such as the title of a report. Titles generate expectations in the audience, so they should be descriptive and informative, giving readers some insight into what the report is about. It can be useful to think of any title you come up with for your report as a working title only. After you have finished your report, you may discover a much better title, so you should be willing to consider alternatives. The working title, however, will serve a useful purpose, helping you focus your writing as you develop the first draft.