chapter  10
34 Pages

Argumentation

Argumentation is highly rhetorical, which means that it is governed by a range of conventions and specific aims associated with what a writer (or speaker) wants his or her language to accomplish. There are no winners or losers in rhetorical arguments because "winning" is not a goal. The primary goal of intellectual arguments is to get readers or hearers to accept your views, your claims about the world, as reasonable.