ABSTRACT

In Taiwan, the development of the satellite channel industry is closely linked to the CATV industry. The major development of the satellite television industry occurred after the Taiwanese government introduced the Cable Television (CATV) Law in 1993 and the Satellite Law in 1999. A strategic model can help entrepreneurs to rethink their strategic formulation. However, Porter's model cannot fit into Taiwanese satellite companies; there is a need to establish a new strategic model with eastern business organisations. This research suggests that to adopt a qualitative approach and consider the industrial characteristics and business environment to build up a strategic model for understanding the Taiwanese satellite businesses. Strategic choices and decisions are generally made by the most senior staff who are in charge of the strategic business unit (SBU) or top management team (TMT) that is normally responsible for the planning, organisation, leadership and control of the business.