ABSTRACT
This chapter analyses what the Internet has brought to the Russian media market. Its purpose is to measure media content and diversity on the Runet and define what actually affected success in the sphere. At present the situation of the Runet media sector can be defined as a problematic, in spite of the fact that the attitude of Russian business and population on the whole to the Internet possibilities becomes more comprehensive and more serious. Today, the media sector of the Runet experiences the so-called secondariness crisis. Planning of large-scale projects was directly connected with optimistic forecasts of the stable and rather fast growth of Internet users. The ground for such forecasts was a presumption that the majority of users regarded the Internet first of all as an information source. There is a hypothesis that leadership of Internet media is defined by so-called influential power.
