ABSTRACT
As this volume illustrates, the field of social cognition has contributed a great deal to the field of consumer psychology. Sociocognitive psychological theories, paradigms, and methodologies are used routinely by consumer psychologists to the benefit of their field. Furthermore, the field of sociocognitive consumer psychology contributes to social cognition by investigating new mediating and moderating variables that influence the processing of information about products and services, and by testing the influence of these variables in a critically important context: the consumer judgment and decision-making context. This everyday context is important because it is frequently encountered by nearly all individuals and because decisions made in this context are consequential: Billions of dollars are at stake and decisions made in this context have a major impact on the global economy.
