ABSTRACT
First Published in 2006. For scholars and students in environmental communications, journalism, rhetoric, PR, mass communication and other related areas.
TABLE OF CONTENTS
chapter 2|28 pages
Articulating “Sexy” Anti-Toxic Activism on Screen
The Cultural Politics of A Civil Action and Erin Brockovich
chapter 4|20 pages
Influences on the Recycling Behavior of Young Adults
Avenues for Social Marketing Campaigns
1
chapter 6|21 pages
Rhetoric of the Perpetual Potential
A Case Study of the Environmentalist Movement to Protect Orangutans
chapter 8|30 pages
Bridging the North–South Divide
The Global Responsibility Frame at Earth Summit +5
chapter 12|25 pages
Participatory Design as a Learning Process
Enhancing Community-Based Watershed Management Through Technology
