ABSTRACT
Risk management is one of the key responsibilities for any size enterprise. Business continuity is an essential subset of risk management. Business continuity is the mitigation of risk caused by interruption to normal enterprise activities and processes. Effective business continuity protects key stakeholders’ interests, brand reputation, the goodwill of customers, and the value-creating activities of the enterprise. If a business continuity strategy fails, the consequences can range from undesirable or unacceptable (customer dissatisfaction or loss of productivity) to severe (economic loss of market valuation/revenue or loss of public or customer confidence), to outright catastrophic (business failure).
