ABSTRACT
As a medical tourism facility, you will likely have many opportunities to show interested visitors your hospital. One thing I have learned after touring countless hospitals in the United States and abroad is that not all familiarization (fam) tours should be conducted the same way, or even by the same person. is chapter discusses the planning and hosting of tours for medical tourism facilitators that a hospital should strategically be prepared to conduct and who should be involved and provide guidance as to the level of detail that should be provided. Failure to do this wastes everyone’s time, which is counterproductive and can be frustrating for both the guest and the hospital.
