ABSTRACT

Successful business enterprises typically provide smart solutions to „ll a market demand. Sustainable solutions not only meet market demand, but also provide high perceived quality. In healthcare, quality focused and patient safety practices yielding positive medical outcomes have become the hallmark of successful hospital strategies. As hospitals consider expanding into the medical tourism market, transitioning from a traditional domestic strategy to global outreach requires a fundamental shift from a focus on purely domestic quality agendas to expanding and including strategies that proactively address cultural bias, social/psychological preferences, travel constraints, and eective transitions of care to the locally based provider.