ABSTRACT
When a seller’s market exists, it is because there is generally less availability, with a lot fewer hotel rooms coming online, especially in the upscale hotel segment. Given this scenario, medical tourism program directors and their international department sta are wise to book hotel rooms as far in advance as possible. If the hotel will let you, you can plan further out. Most hotel managers negotiate with the current state of the market in mind. If you drive volume to a particular market, book for as far in the future as you can. However, booking a hotel stay far in advance doesn’t always guarantee good rates, inasmuch as some hotels will cancel a reservation outright if they can easily „ll rooms with higher-paying business in a group.
