ABSTRACT
Food products have varied commercial value due to attributes expected to be present by consumers. Food products rich in the expected attributes will be of high commercial value. Beef, for example, is judged by consumers on its tenderness, juiciness, and –avor (Warriss, 2000). A reliable means of estimating consumer response before distribution to wholesalers is essential, as presenting high-quality food products in the low-end market is wasteful, and presenting low-quality food products in the highend market is extremely damaging to a retailer’s reputation. As food products have some observable quality indicators that can be measured before distribution, a good estimate of quality is thus possible. Among these quality indicators, color, texture, shape, and size are the most common and important.
