ABSTRACT
Preface ......................................................................................................................ix About the Editor .....................................................................................................xi Contributors ......................................................................................................... xiii
1. Kansei/Affective Engineering and History of Kansei/Affective Engineering in the World .............................................................................1 Mitsuo Nagamachi
2. Methods of Kansei/Affective Engineering and Specic Cases of Kansei Products ............................................................................................ 13 Mitsuo Nagamachi
3. Psychological Methods of Kansei Engineering ..................................... 31 Shigekazu Ishihara
4. Psychophysiological Methods .................................................................... 39 Keiko Ishihara
5. Statistical Analysis for Kansei/Affective Engineering ........................ 51 Shigekazu Ishihara
6. Soft Computing System for Kansei/Affective Engineering .............. 143 Yukihiro Matsubara
7. Rough Set Theory and Kansei/Affective Engineering ....................... 207 Tatsuo Nishino
8. Kansei/Affective Engineering and Web Design .................................. 227 Anitawati Mohd Lokman
9. Kansei/Affective Engineering for the European Fast-Moving Consumer Goods Industry .......................................................................253 Cathy Barnes, Tom Childs, and Stephen Lillford
10. Kansei/Affective Engineering Applied to Triggers in Powered Hand Tools ................................................................................................... 275 Ebru Ayas, Jörgen Eklund, and Shigekazu Ishihara
11. Kansei, Quality, and Quality Function Deployment .......................... 295 Ricardo Hirata Okamoto
Index ..................................................................................................................... 311
