ABSTRACT

Kansei/affective engineering (KAE) is an effective technique for translating the human Kansei (consumers’ feeling and desire for the domain product) into the product design element (Nagamachi, 1989). Recently, this technique has been implemented in many œelds of product development. Actually, the concept of KAE is referred to in many phases of the product designing

6.3.2 ART1.5-SSS ...................................................................................... 167 6.3.2.1 Structure of ART1.5-SSS ................................................. 167 6.3.2.2 ART1.5-SSS: Improvement of ART1.5 for Small

Sample Size ...................................................................... 169 6.3.3 Hierarchical Clustering Using ART Networks: arboART........ 171

6.3.3.1 Validation of arboART’s Clustering Accuracy ............ 173 6.3.4 Application Example of arboART ................................................ 175

6.3.4.1 Kansei Evaluation Experiment...................................... 175 6.3.4.2 Cluster Analysis by arboART ........................................ 175

6.3.5 Analysis of Individual Differences ............................................. 177 6.3.5.1 Clustering of Individual Clustering ............................. 179 6.3.5.2 Milk Carton Evaluation Experiment and Analysis .... 181

6.4 Genetic Algorithm Model and Kansei/Affective Engineering ........... 184 6.4.1 Genetic Algorithm Model ............................................................. 184 6.4.2 Genetic Algorithm for Automobile Kansei Engineering

System .............................................................................................. 187 6.4.2.1 Kansei Evaluation Experiment on Automotive

Interior Space ................................................................... 188 6.4.2.2 Extracting Nonlinear Relations .................................... 188 6.4.2.3 Kansei Rules by Genetic Algorithm ............................. 188 6.4.2.4 Resulted Decision Trees ................................................. 189

6.5 Virtual Kansei Engineering ..................................................................... 191 6.5.1 Virtual Reality Basis and Kansei Engineering System ............ 191 6.5.2 Virtual Kansei Engineering ......................................................... 193

6.5.2.1 Integration of VR and Kansei/Affective Engineering ...................................................................... 193

6.5.2.2 Full-Scope VR and Desktop VR .................................... 193 6.5.3 VR-KES ............................................................................................ 195

6.5.3.1 Kansei Analysis Support System .................................. 196 6.5.4 Example ........................................................................................... 199 6.5.5 Conclusions ..................................................................................... 202

References ............................................................................................................. 202

process. Furthermore, the Kansei/affective engineering system (KAES) functions as the interface between a product designer and a product consumer.